Major supermarkets to display unit prices in pilot scheme to help consumers

A pilot programme to help consumers in supermarkets better compare grocery prices across different brands and sizes will be implemented from Sept 1 to Dec 26.

- Wong Man Shun

More than 150 outlets of major operators FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant will display unit prices of selected household essential items such as rice, meat, seafood and formula milk powder.

For example, the prices of rice and formula milk powder may be displayed by the kilogram or 100g.

This is a collaboration between the supermarket chains, the Competition and Consumer Commission of Singapore (CCCS) and the Consumers Association of Singapore (Case).