How a chef became the internet's favourite billionaire playboy

Exaggerated absurdity portrayed on his clips hooks viewers and keeps them guessing

- Wong Kim Hoh

In July 2024, internet personality Bobby Saputra posted a video of himself living it up at what appeared to be the star-studded, ultra-lavish wedding of Ms Radhika Merchant and Mr Anant Ambani, the youngest child of Indian billionaire and Asia's richest man, Mr Mukesh Ambani.

The video featured clips of Mr Saputra dancing, feasting and soaking up the "completely crazy" celebrations. He gushes in the voiceover: "It was like watching a Bollywood production."

The video quickly went viral, racking up 6.6 million views on Instagram, 5.1 million on TikTok, and another 2.2 million on YouTube. Thousands left comments, including some celebrities who claimed they spotted him there.

Except... he never set foot in the party.

As it turns out, he had pieced together clips from a wedding he attended a few months prior complete with him in full Indian attire, dancing with friends - and spliced in shots from the Ambani wedding that he found online.

The result? Social media magic.

Chances are, you have stumbled across a Bobby Saputra video.

Also known by his handle "supercoolben", he claims to be the privileged son of Asia's seventh richest man and heir to a bottled water empire.

His videos - which have netted him 2.5 million followers across different social media platforms in under a year - are pure over-the-top fun, packed with lavish yachts, flashy cars, opulent mansions and plenty of beautiful women, capturing the wildly extravagant life of a self-proclaimed "crazy rich Asian".

Take, for example, Billionaire's $6,000 Dinner, where he devours mountains of caviar (15.2 million views on Instagram), or Billionaire Dates Thai Girl, where a beautiful Thai woman feeds him and picks up the tab (almost 22 million views).