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Gentle Monster takes legal action over alleged copycat shades
The Straits Times
|December 27, 2025
Gentle Monster, a South Korean eyewear brand, has launched civil and criminal proceedings against domestic competitor Blue Elephant, alleging widespread and deliberate imitation of its products and branding.
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South Korean eyewear brand Gentle Monster claims Blue Elephant replicated at least 30 of its products and sold them at about one-fifth of the price.
(PHOTO: GENTLE MONSTER/FACEBOOK)
The dispute centres on sunglasses designs that appear strikingly similar in lens shape, bridge details and frame thickness.
Gentle Monster claims Blue Elephant replicated at least 30 of its products and sold them at roughly one-fifth of the price.
According to the Ministry of Intellectual Property, it has begun an investigation under the direction of prosecutors.
Diese Geschichte stammt aus der December 27, 2025-Ausgabe von The Straits Times.
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