DBS initiative aims to help heartland merchants build digital marketing skills

Heartland merchants will soon be better equipped to grow their businesses online as part of an initiative by DBS Bank that aims to build the digital marketing know-how of these merchants.

-  Nadine Chua

The bank said on April 6 that it is offering online courses to equip merchants to go digital, so they can connect with new customers online and grow their customer base.

These courses will be made available to businesses that sign up for the Heartland Merchant Banking Package, which enables companies who partner with DBS to save up to $1,880 through waivers and cash-back benefits.

Speaking to residents at the launch of the initiative at Oasis Terraces in Punggol, Senior Minister Teo Chee Hean, who anchors Pasir Ris-Punggol GRC, said: "I'm very happy to see that companies like DBS are stepping up to support our local economy, our consumers, our seniors, our merchants as well.

"In this way, all of us can work together to prepare for an uncertain future and make sure that come what may, we will come through this together."