A million tickets for LA28 at US$28 'the fairest way'

Organisers of the 2028 Olympics said on Dec 15 that fans will be able to register starting Jan 14 for a random ticket draw covering all sports at the Los Angeles Games, with LA28 promising at least one million tickets priced at US$28 (S$36).

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Registration via the LA28 tickets page will give fans a chance to secure a time slot to purchase tickets in April, with fans who are not selected automatically registered for subsequent ticket drops.

"Every sport starts at US$28 and that's not just lip service to a couple tickets in the corner of some venue, but a meaningful number of tickets," said Allison Katz-Mayfield, LA28’s senior vice-president of Games delivery revenue.

"We're looking at at least a million tickets at US$28 and we've got about a third of our tickets under US$100."

LA28’s announcement comes amid backlash against high ticket prices for the 2026 World Cup.