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The Sameer Nair interview
The Statesman
|February 23, 2025
Sameer Nair is to Indian television what Rupert Murdoch is to the home medium worldwide.
In the year 2000 when satellite broadcast in India was struggling for an identity, Sameer joined Star Plus as Head of Programming and turned the tides of television viewing by spearheading the ultimate game-show Kaun Banega Crorepati and the Mataji of all soaps Kyunki Saas Bhi Kabhi Bahu Thi. Applause Entertainment, the entertainment company that the media baron has built and nurtured along with his partner Deepa Sehgal, recently turned five years old. This is a good time for Subhash K Jha to look back at Sameer's success story, from the mastermind behind Kaun Banega Crorepati to the helmer of such OTT triumphs Scam 1992 and Criminal Justice.
Q. You were the brain behind two Indian satellite television game changers—Kaun Banega Crorepati and Kyunki Saas Bhi Kabhi Bahu Thi in the year 2000. Do you look back at the show as your greatest triumph so far?
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