Soft Power Is Singapore's Gift to the World

The late Harvard professor Joseph Nye famously coined the term "soft power" to describe a nation's ability to influence others through attraction rather than coercion.

- LEE BYUNG-JONG

The late Harvard professor Joseph Nye famously coined the term "soft power" to describe a nation's ability to influence others through attraction rather than coercion. As he put it, soft power is based on "power with" rather than "power over"—the capacity to build partnerships and coalitions, enhancing a country's global standing beyond its military or economic might. Few nations exemplify this idea as clearly as Singapore.

From its humble beginnings as a small fishing village and trading post, Singapore has transformed into a global economic powerhouse. This city-state of just 6 million people has repeatedly punched above its weight, demonstrating an outsized influence in regional and global affairs. A large part of its success comes not just from economic performance but from its ability to connect, convene, and cooperate—a hallmark of soft power.

This diplomatic agility was on full display during Singapore's recent celebration of 50 years of diplomatic relations with South Korea. Held at a hotel in Seoul, the ceremony was thoughtfully organized by the Singaporean Embassy and featured a blend of official speeches, cultural performances, and colorful festivities. What stood out most, however, was the palpable sincerity and respect for partnership. Ambassador Eric Teo, in his heartfelt remarks, praised the "deep and harmonious connection" between the two countries across sectors including trade, technology, tourism, education, and culture.