Sustainable duo weaving tapestry of eco-conscious fashion with jute

Scroll, add to cart, buy now and the promise of one-day delivery, affordable fashion—check, trending outfit—check, sustainability… We live in a world where trends change with a scroll and swipe of a finger, where affordable fashion and bargain prices help us indulge in fast fashion guilt-free.

- PRIYANJALI DAS

Scroll, add to cart, buy now and the promise of one-day delivery, affordable fashion—check, trending outfit—check, sustainability… We live in a world where trends change with a scroll and swipe of a finger, where affordable fashion and bargain prices help us indulge in fast fashion guilt-free. The days are gone when you used to purchase new clothes only on special occasions or festivals, visit the market with your parents and friends, and try to figure out which trend was underway that year. Trends now change every day, while you were busy wishlisting the neon blazers that you saw your favourite celebrity sporting, the next day it is the oversized blazer or the bootcut jeans, asking for your attention. But the question arises, how sustainable is it for the future? Often news pops up on the internet on how organisations are employing underpaid labourers who are spending hours after hours, head bent, stitching clothes and churning out millions of garments that would, after a flash sale, a few days inside the wardrobe and after a few Instagram clicks, would end up in the landfills. According to the UN Environment Programme (UNEP), 92 million tonnes of textile waste is produced globally, and the duration of garment used