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WAVES Summit to Provide New Global Identity: Modi

The Statesman Bhubaneswar

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January 29, 2025

PM underscored the immense potential of such initiatives to harness India's vast pool of creative talent

- STATESMAN NEWS SERVICE

Prime Minister Narendra Modi on Tuesday said the forthcoming World Audio Visual & Entertainment Summit (WAVES) will provide a new global identity to India's creative prowess.

Addressing the audience at Utkarsh Odisha - Make in Odisha Conclave in Bhubaneswar, Modi highlighted how major events like WAVES not only generate significant revenue but also build perceptions and push the economy.

The Prime Minister underscored the immense potential of such initiatives to harness India's vast pool of creative talent and position the nation as a global leader in the media and entertainment sector.

WAVES 2025 presents a unique confluence of India's rich cultural legacy and modern creativity, offering platforms for everyone-from creators of classical and semi-classical music to creators of modern music of EDM and innovative advertising professionals, designers and creators for Khadi.

This dynamic blend of past and present is exemplified in challenges like Wah Ustad, celebrating India's traditional musical heritage, Resonate: The EDM Challenge, embracing modern global music trends, and Make The World Wear Khadi, which seeks to reimagine India's iconic fabric as a global symbol of sustainable fashion.

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