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Affluent Indians turn to gold, alternatives for long-term growth: Report
The Statesman Bhubaneswar
|July 10, 2025
Wealthy Indian investors are increasingly turning to alternative assets, managed investment solutions, and global diversification, marking a significant departure from traditional investment strategies.
According to the HSBC 2025 Affluent Investor Snapshot, a global report based on a survey of 10,797 affluent investors across 12 markets, evolving investment behaviour, particularly among Indian high-net-worth individuals (HNIs), who are showing a clear preference for multi-asset strategies and overseas markets.
HSBC notes that Indian investors are increasingly embracing managed investment products such as mutual funds and alternative assets, moving beyond equities and real estate to achieve long-term financial goals.
Gold has emerged as a major beneficiary of this shift, with its share in Indian investor portfolios rising from 8 per cent to 15 per cent over the past year, followed by alternative investments. Equities and managed products continue to hold dominant positions.
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