Unlock business success through effective brainstorming

IT'S BEEN a tough year for many South African entrepreneurs.

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AT ITS CORE, brainstorming is a disciplined method for unlocking innovation by using the collective intelligence of a group to generate and test ideas. | AI LAB

A 2025 study revealed that more than half (52.8%) of the country's small businesses are contracting, trading with difficulty, or at risk of closure. While liquidations increased by 3.8% in the first nine months of 2025 compared to the same period in 2024, even one business shutting its doors is one too many.If you find yourself in a difficult trading position or staring down the possibility of liquidation, it can feel as if you're stuck and unable to shift direction. But recovery is possible.

One of the most underrated tools to turn things around is collaborative, structured brainstorming a process that helps uncover practical and innovative turnaround solutions to reposition your business.

At its core, brainstorming is a disciplined method for unlocking innovation by using the collective intelligence of a group to generate and test ideas. There are even experts in the market which assist with this process as we have with the Business Partners Limited technical assistance programme.