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Santam unifies specialist subsidiaries under one brand umbrella
The Star
|June 05, 2025
SANTAM, South Africa's leading short-term insurer, has unveiled a strategic rebranding initiative to consolidate its specialist business units under a single brand, Santam Specialist Solutions (SSS), to streamline operations and strengthen its market presence across Africa, India, Southeast Asia, and other emerging markets.
Gareth Beaver, the CEO of Santam Specialist Solutions, described the move as a natural evolution for a portfolio that has grown significantly over time. “Each of these sub-brands has earned a reputation for technical expertise and client insight. Their success stems from a strong partnership with Santam, whose financial stability and national reach have been critical, especially during crises,” Beaver sa
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