New book challenges the myths of entrepreneurship

LERATO Bodibe, a beacon of hope and innovation in South Africa's entrepreneurial landscape, has recently taken a significant step in both his literary and philanthropic endeavors.

- LUTHO PASIYA

The founder of dynamic ventures ROCVEST and ScheduPay has unveiled his first book, Entrepreneurship is Not for Everyone! Is It for You?

Bodibe grew up in the township of QwaQwa, Free State a place that profoundly shaped his worldview and ambition.

His journey from humble beginnings to becoming a recognised leader in tech and finance is studded with resilience and an endless vision for progress.

In Entrepreneurship is Not for Everyone! Is It for You? Bodibe sheds light on the misconceptions that often surround the entrepreneurial journey.

Drawing from his own experiences, which ranged from familial expectations to launching and managing multimillion-rand enterprises, he encourages readers to engage in self-reflection concerning their readiness for the uncertainties of risk, the demands of innovation and the responsibilities of leadership in an ever-evolving digital economy.

This book serves as a vital resource for aspiring entrepreneurs, guiding them to understand whether the tumultuous path of entrepreneurship aligns with their personal aspirations and skill sets.