Supporters cast their votes in favour of changing Potters' club badge

STOKE City will adopt a new club badge from the 2026/27 season following a landslide vote from supporters.

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A new design, inspired by a version used by the club through the 1980s, has been backed by a margin of 68 per cent to 32 per cent following months of consultation involving thousands of fans.

The crest will be used on shirts, the side of the stadium and on digital channels from next summer and then be rolled out across the rest of the club estate. It is a shield design featuring a Staffordshire knot, kiln and date of the club's foundation, as well as red and white stripes.

Simon King, chief operating officer, said: "The crest is an integral part of the club's heritage and this will, therefore, go down as an historic moment for Stoke City. Our approach from the outset has been to put our fans at the heart of the process, allowing them to form an identity that truly represents them.