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Common people want stories that reflect them: Dinesh Vijan on box office

The Political and Business Daily

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April 11, 2025

Producer Dinesh Vijan, whose last two releases "Chhaava" and "Stree 2" were major successes at the box office, on Thursday said the audiences are connecting to stories that are about the “new Bharat”.

Common people want stories that reflect them: Dinesh Vijan on box office

The filmmaker was asked about the poor performance of Hindi movies in theatres and what was it that he thought he was doing different from others.

“T can't tell you what I'm doing and what others are not doing because I'm doing the same thing. We're trying to understand that right now, we are not aspirational; we're Indian in the way we think, and the common man wants stories about us.

"So, the people we're surrounded by are important because they are going to influence the decision that you're going to make. I'm fortunate that my writers and directors are grounded, real people, and all are connected with new Bharat. It is important to know who we are, and the new Bharat is proud of who they are,” Vijan said at the trailer of his new movie "Bhool Chuk Maaf".

"There's so much here; there's a Khazana of stories here,” the producer said.

When asked if he deliberately weaves in the theme of inclusivity in his movies, Vijan said he feels blessed to have found the right storytellers like Karan Sharma, Laxman Utekar, and Amar Kaushik, who take pride in narrating stories of India.

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