Suzuki Philippines Held a 3-Day "Matsuri" in the Philippines for Their Golden Year

Suzuki Philippines (SPH) is celebrating their 50th year here in the country and they are definitely doing it big. Last January, they held the "One Big Ride" kick-off event where their automotive, motorcycle, and maritime division got together to flaunt their current respective offerings.

- By Vincent Villa

Suzuki Philippines (SPH) is celebrating their 50th year here in the country and they are definitely doing it big. Last January, they held the "One Big Ride" kick-off event where their automotive, motorcycle, and maritime division got together to flaunt their current respective offerings. This past weekend, Suzuki was front and center in SM Mall of Asia to celebrate their 50th anniversary with the Suzuki Matsuri Village.

The festivities started on Friday, June 13 with the One Suzuki Dealer Conference held at the Conrad Hotel Manila. For the first time, Suzuki Philippines brought together their dealers and partners from all divisions - motorcycle, automobile, and marine. It featured business sessions, recognition ceremonies, and heartfelt tributes to the people who have been instrumental in Suzuki's five-decade journey in the Philippines.

It also served as the launch of Suzuki's new global tagline, "By Your Side," strengthening their commitment to customer-focused mobility, reinforced by the strength of its dealer community.

The event was also graced by Suzuki Motors Corporation (SMC) President and Representative Director Toshihiro Suzuki.