SM Elevates Personal Shopping Experience

The SM Group of the Sy family is enhancing its customer experience strategies across its businesses to cater to the growing demand of consumers for personalized shopping and lifestyle experiences.

- By Richmond Mercurio

SM said that a 2025 global consumer trends report by experience management firm Qualtrics showed that 64 percent of consumers are preferring to buy from brands that offer personalized experiences.

The study covered 23,730 consumers across 23 countries, including the Philippines.

"At SM Store, there's always someone who will help you. There's the personal shopper who is always ready to help the customers. Other than the assortment, offering the right value and our 'we've got it all for you' strategy where we cater to all, excellent customer service is our competitive advantage," SM Retail executive vice president Jonathan Ng said.