Proscenium Theater opens, expanding horizons for Philippine theater

Rockwell Land invests in the performing arts, bridging real estate and culture to nurture the country's growing theater community.

- Pamela Imperial

Philippine theater has come roaring back after the pandemic. With audiences craving the immediacy of live performance, a new wave of companies and productions has filled calendars faster than ever. Social media has only magnified the excitement—clips of musicals, reviews, and behind-the-scenes snapshots are drawing younger and more diverse crowds, making theater part of everyday conversation.

"It's the golden time of Philippine theater—again," said Santi Santamaria, Managing Director and Executive Producer of 9 Works Theatrical. "From the beginning, our hope for the Filipino audience has always been that more people get to watch theater. Now, we're seeing more shows, more productions, and a new generation discovering the stage."

This momentum has underscored a long-standing need for more venues—spaces that can match the scale and ambition of this boom. The opening of Rockwell Land's Proscenium Theater could not be more timely, offering a world-class stage built to nurture both homegrown talent and international-caliber productions.