PMA's 54th National Marketing Conference explores the future of marketing

How can marketers embrace Al without losing the Filipino heart and creativity that set them apart?

- By ANTHEA GRAPE

The Philippine Marketing Association (PMA) addresses this challenge by hosting the 54th National Marketing Conference (NMC) on October 23, 2025, at Newport World Resorts, Hilton Manila.

With the theme "Al-Nabled Marketing: Artificial Intelligence Inside Out," the event will demonstrate how innovation and empathy can coexist, with purpose at the center of every brand story.

"The 54th NMC is where ideas turn into action," says PMA Executive Vice President and NMC Director Faye A. Martinez, CPM.

"It's where businesses especially micro, small, and medium enterprises (MSMEs) can gain the tools and strategies they need to grow and stay ahead in a fast-changing digital market."