PFA honors the best in Philippine Franchising in FEA 2024

The Philippine Franchise Association (PFA) recently hosted the prestigious Franchise Excellence Awards (FEA) 2024 Awards Night at the SMX Convention CenterManila, gathering the country’s leading franchise brands to honor their exceptional contributions to the Philippine franchising industry.

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The event was graced by DTI Secretary Cris Roque, who served as the guest of honor.

Now on its 25th year, FEA is the only awards group for the franchising sector in the country. Its winners have become benchmarks for success in the industry, many of which have conquered international markets. Through these awards, PFA aims to strengthen a culture of excellence, showcasing businesses that have demonstrated innovation, resilience, and adaptability while maintaining good ethical business practices.

CELEBRATING INDUSTRY LEADERS

This year ’s theme, Ensuring success through excellence and sustainability, underscores the importance of pursuing industry leadership while embracing a sustainability mindset. The awards emphasize the role of franchises in creating sustainable business models that drive long-term success for both franchisors and franchisees.