MAZDA FAN FESTA: CREATING MAGIC ON AND OFF THE RACETRACK

Any car brand can put on a spectacular show, draw a crowd of thousands, and have priceless memorabilia on display.

- By GEN TIU

(PHOTOS BY GEN TIU)

The truth is, any brand with the right budget and ample manpower can pull off a grandstanding event. What sets it apart is the measure of emotion that the experience draws from every guest that attends. This is where Mazda shows what it means to integrate a brand's value into every event detail in a way that offers a memorable and unique experience for everyone.

Mazda Fan Festa Japan is undoubtedly every Mazda motor-sport enthusiast's dream. The overwhelming excitement and palpable thrill could be felt from the moment you step foot on the grounds of Fuji Speedway, all the way through to the paddocks, and on to the pitlane.

The main highlight of the show was, of course, the Mazda 787B, the first Japanese car to ever win in the grueling 24 Hours of Le Mans endurance race back in 1991. Driven up to this day by Yojiro Terada, nicknamed "Mr. Le Mans," it has become a legend in its own right.