KIA EV DAY REVEALS THE POWER OF CHOICE

As EV adoption enters the "Early Majority" phase

- ULYSSES ANG

EV adoption has now shifted from the "Early Adopter" phase to the "Early Majority" phase. This is according to Kia Corporation president and CEO Ho Sung Song as he led the Korean mobility brand at the 2025 Kia EV Day in Tarragona, Spain.

The era of "Early Adopters," wowed by the likes of the EV6 and EV9 is now over, Mr. Song said. Instead, it has shifted to the so-called "Early Majority," which look at the practical and accessible aspect of EVs. This means that to continue the adoption and appeal of electric mobility, the availability of choice becomes paramount.

"Kia remains committed to becoming the world's leading EV brand and sustainable mobility solutions provider by enhancing the options and experiences we offer our customers," he said. "We strive to democratize EV ownership, making the benefits of sustainable mobility solutions open to everyone."

With that in mind, Kia is flexing the capability of its dedicated E-GMP architecture, shifting it from 800-volt, rear-drive first setup to a 400-volt front-drive setup. They have also showcased their first-ever member of the Purpose-Built Vehicle or PBV family.

Realizing that not everyone would want a sedan or crossover, the Kia EV4 is the solitary non-high-riding member of the Kia EV family. The EV4 comes in two body styles: a four-door sedan and a five-door hatchback.

The EV4 comes in two battery sizes, offering range as much as 630 kilometers on a single charge. Across the line-up, a single front-mounted motor offers 204 horsepower (150 kW). 0 to 100 km/h is done in as little as 7.4 seconds.