HOW EMPERADOR IS CAPTURING THE NEW WAVE OF DRINKERS

In a world where drinking trends shift as quickly as playlists and apps, one brand is quietly staging a global renaissance.

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The expansive and fertile El Majuelo Vineyard, the oldest and most important viticultural area in Jerez de la Frontera, is where the story of the world's most iconic Spanish brandies begins.

Long associated with tradition and timeless sophistication, brandy is finding fresh relevance among the new generation of drinkers today. At the heart of this movement is Emperador Inc., the world's largest brandy producer, poised to ignite a global revival as we inch closer to 2026.