Coldplayed

What would you do if you were "kiss-cammed," "caught in the act" or "coldplayed" beyond deniability? How do you recover after millions of memes, re-enactments, spoofs are done about it?

- CITO BELTRAN

There are allegedly over 50 million-plus netizens who've watched the Kisscam video of the accidental exposé of an "affair" during a Coldplay concert. If you have not, just google "Coldplay Kisscam" or "CEO caught by kisscam/Coldplay."

The incident was the perfect series of unfortunate events, starting with the Kisscam focusing on PDA couples or "publicly displaying affection," until one couple reacted in sheer terror and embarrassment seeing themselves on the concert screens.

Unfortunately, their next move was tragically hilarious as they broke for cover, the woman hiding her face, the man ducking behind the seats and a woman next to them smirking in obvious amusement.

That in itself amused the audience but it was the cheeky off-the-cuff remark of band leader Chris Martin that did the couple in: "Oh look at these two, either they're having an affair or they're just very shy."

It turned out the man was a company CEO and the woman the company's head of HR. The CEO was married and the HR manager, I read was recently divorced.

It has been a long time since a simple Kisscam video has caused a viral global reaction. In the beginning people enjoyed the dark humor in the situation but it didn't take long before many called it "just deserts" or their deserved outcome.

After a few days, millions of people began to publicly state their view or sentiment regarding "infidelity," "an affair" and poor judgment. This I have to say was a departure from the practice of "minding your own business, being politically correct or respecting peoples' choices or privacy."