Bitageol's holiday pop-up at Power Plant Mall

Earlier this year, designer and visual artist Jo Ann Bitagcol opened the first studio of her eponymous brand Bitagcol in Poblacion, Makati.

- By LAI S. REYES

The showroom has since become a go-to for fashion cognoscenti.

To close out a banner year, Bitagcol holds a pop-up space at the Power Plant Mall, which is ongoing until January 2025.

The opening coincided with the introduction of Re-Start, a compendium of prints by Jo Ann, reimagined into long dresses, tulle veils, wooden trays, coasters, placemats, and other collectibles.

"The work I do with Bitagcol is rooted in the desire to celebrate and honor our culture," Jo Ann says. "I wanted to bring this vision to a wider market by holding a pop-up this holiday season. The space is for those who have not yet been to the showroom or individuals who have not yet experienced the brand."