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Ayala Land Is Redefining Hospitality With Filipino Heritage And Heart

The Philippine Star

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June 22, 2025

More than just a concept, "sense of place" is the soul of every ALH experience.

- By MIGUEL LIBOSADA

Ayala Land Is Redefining Hospitality With Filipino Heritage And Heart

It's the feeling you get from the moment you arrive: a connection to the culture, the art and the community that surrounds you. ALH believes preserving our heritage and creating amazing guest experiences go hand in hand.

"We're not just building hotels, we're creating an opportunity for culture to live and evolve," says Paloma Urquijo Zobel de Ayala, Creative Director of Ayala Land Hospitality. "Through meaningful collaborations with local artisans, we're not only working to preserve Filipino craftsmanship but to provide it the broader visibility and recognition it deserves; in doing so, we learn how best to support these creative communities as they begin to imagine how their work might scale - gently, purposefully, and without compromising the soul of the original craft."

Dive Into The Details: Immersive Filipino Experiences ALH's motto, "Our Heart Is In The Details," says it all. Imagine waking up in a stunning villa at the reimagined Lagen Island Resort in El Nido, Palawan. Picture yourself surrounded by handcrafted details, each telling a story of Filipino artistry. It's more than just décor; it's a celebration of local talent and traditions.

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