AI and marketing

AI here, AI there, AI everywhere. AI is everywhere—but the real challenges in marketing aren't about AI. They come from human behavior, cultural shifts and a crowded media landscape.

- FRANCIS J. KONG

In my conversations with business leaders, the biggest struggle isn't technology—it's how to capture attention in an ever-changing, noisy world.

I interact with business leaders across industries, from executives to entrepreneurs and the real struggles in marketing today have little to do with AI itself. Instead, they stem from how people consume content, the speed of cultural shifts and the increasing difficulty of standing out in a noisy world.

I used AI and came up with the following inference.

It is an old story on Marketing with a little new twist:

A professor explained marketing to MBA students:

1. You see a gorgeous girl at a party. You approach her and say, "I am rich; marry me." That's direct marketing.

2. You attend a party, and your friend goes to the girl to tell her, "He's rich. Marry him." That's advertising.

3. The same girl at the party walks to you and says, "You're wealthy; do you want to marry me?" That's brand recognition.

4. You say, "I'm rich. Marry me," and she introduces you to her husband. That's the demand and supply gap.

5. Before you say, "I'm rich. Marry me," your wife arrives.

That's a restriction from entering a new market.

So, what is the function of marketing?