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Aim 15% market share by FY25: Blue Star MD
The New Indian Express
|April 22, 2024
MUMBAI-BASED Blue Star is happy that the weather forecast this year is on the hotter side as sudden long spells of monsoon last year severely dented the prospect of the cooling industry last fiscal.
The all-important summer season accounts for 40% of annual AC sales.
In a conversation with TNIE, Blue Star Managing Director (MD) B Thiagarajan said that demand for ACs, as well as refrigerators, has hit an inflexion point in India. Thiagarajan says that they are on the go when it comes to capacity expansion to meet the ever-growing demand and increase Blue Star's market share to at least 15% in FY25, an increase of more than 100 bps year-on-year.
The MD also spoke about refrigeration business, rural demand and more. Edited Excerpts:
The summer of 2024 is expected to be hot. How has been the initial response?
The weather forecast for the industry has been good and there are lots of things happening such as the economy is doing good, the IPL and the elections.
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