Rooted in tradition & collective well-being, Abraham's 'Oor' promotes 'healthy ageing'

IN THE heart of Central Travancore, where the challenges posed to senior citizens by the younger generation's migration boom are becoming more evident, a middle-aged man has returned to his hometown and crafted a compassionate response to the growing concern of elderly care.

- JAISON WILSON @Pathanamthitta

Junking the idea of old-age homes, Abraham P Kurien aka Biju, a resident of Mallappally, in Pathanamthitta, has created a lifeline for the elderly by establishing a unique support network based on his social entrepreneurship venture 'Oor'.

"Oor is not an old-age home. It's a temporary retreat that promotes healthy ageing while allowing seniors to stay in their own homes with dignity," says Abraham. "Older people don't like to leave their homes. That's why we've built a support network around them," he adds.

As a concept founded eight years ago, 'Oor' focuses on the collective well-being of the elderly.