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The future of commerce is conversational and GenAI

The New Indian Express Shivamogga

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May 02, 2025

The future of commerce is conversational as people are messaging businesses and they want real-time, convenient, and personalized conversations.

- UMA KANNAN @Bengaluru

The future of commerce is conversational as people are messaging businesses and they want real-time, convenient, and personalized conversations. "And they want it all within the app they already use. WhatsApp, in particular, is at the heart of this transformation. Globally, 1 billion people message a business every week. Every day, we see over 600 million conversations between people and businesses on our platforms. In India, which is one of our largest markets, more than 60% of people on WhatsApp message a business account every single week—a clear sign that conversatio

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