The Techie Making Telugu Lit Trendy for Gen Insta

V Mallikarjun and other noted authors. Aditya's idea for the platform came while volunteering at an NGO. He began by posting story summaries by contemporary Telugu writers, gradually introducing memes and creative content to make it more engaging. "I wanted Telugu literature to feel fun, relatable and accessible," he says.

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Noting the lack of Telugu-focused book clubs in the city, Aditya started organizing fortnightly meet-and-greet events with contemporary authors at local cafes. "I promote the sessions on Instagram and other platforms. So far, we've hosted 25-30 authors, and the response has been amazing," he says.

Kavanamaali, one of the featured authors and the content manager of Telugu Collective, says the platform bridges a vital gap. "Readers rarely meet authors, and vice versa. These sessions offer a rare space for open, engaging conversations in a relaxed setting. It's been wonderful to connect with readers from different genres." His recent works include Vaitarani Vodduna and Nrukesari.