CRAFTING THE ULTIMATE BEAUTY EXPERIENCE

R Eesha Gupta never planned to dive into the beauty industry. Her journey began with a personal frustration – struggling to find good quality beauty products quickly.

- DARSHITA JAIN

R Eesha Gupta never planned to dive into the beauty industry. Her journey began with a personal frustration – struggling to find good quality beauty products quickly. "I was looking for a hair product on Amazon and randomly chose one from Sacred Grove. I loved it, but it took 10 days to arrive. There were so many options, and it was overwhelming," she recalls.

This experience made her realise that there was a gap in the market. She thought to herself, 'What if good-quality niche beauty brands were more accessible without having to wait for so long for the product delivery?' And so, she decided to create Sunheri Stores, whose slogan is 'Beauty by India'.

Here, quality always comes first. "A lot of brands grow just because of marketing, even if the product is not great. But many Indian brands are putting in so much effort to create amazing products. I wanted to bring those to the forefront," the owner says.