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Flavour Factory
The New Indian Express Chennai
|September 28, 2025
There are a lot of infrastructure gaps, but there are benefits too: the operational costs are lower, raw materials are closer, and community support is stronger than in crowded metros.
In 2018, Raipur brothers Akash and Ashish Agrawalla founded ZOFF Foods—short for “Zone of Fresh Foods”—with a bold idea: revive the forgotten aroma of Indian spices using zero-human-touch processing and cool grinding technology. Early skeptics were silenced when a Delhi retailer toured their fully automated, dust-free plant and came away impressed. ZOFF now employs a workforce that is 70 per cent from Chhattisgarh, with senior leaders choosing Raipur over metro cities. Its spices travel far bey
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