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Samsung Leads as Apple's Share Dips in Q2 Global Phone Market
The New Indian Express Bhubaneswar
|July 18, 2025
Samsung retained its top position in the global smartphone market in Q2 2025, according to preliminary estimates from Counterpoint Research's Market Monitor service.
The company captured a 20 percent sell-in market share, holding steady from the previous quarter and up from 19 percent in Q2 2024, marking an 8 percent year-over-year growth in shipments. Sell-in shipments refer to the number of devices that manufacturers ship into the sales channel (distributors, retailers, and mobile operators), rather than the number of devices sold directly to end-users.
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