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Matcha Made in Heaven

The Morning Standard

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September 28, 2025

Once part of ancient Japanese tea rituals, matcha is moving beyond the cafeteria and finding its place in modern kitchens and bars

- By RUPALI DEAN

Matcha, a centuries old green powerhouse drink that once fuelled Zen monks, is finding its way from Instagram’s addictive algorithms to modern kitchen menus.

Forget the basic tea. It’s more than just the ordinary tea and iced lattes—that your feed is pushing for. Chefs across the world are brewing this newly found ‘green gold’, into things which even that crazy viral Instagram reel won't show up. It’s part of the soft serve ice creams, fudgy brownies, fluffy soufflé pancakes, chewy mochi doughnuts, and even the unimaginable velvety cheesecakes.

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