In ‘sync’ with herself

T all started with a sense of exhaustion — the kind that permeates the body, leaving it feeling foreign to you. When Keerthi Aashish had her daughter, she realised that this feeling was not just postpartum hormonal tumult, sleep deprivation, irregular cycles, body changes, disassociation — it was the start of something much more invigorating.

- TEJAL SINHA

Now, as the Founder of Samah, India’s first seed cycling and hormone-first wellness brand, Aashish uses her own experience to lead a seed cycling initiative that fosters hormone health, balance, and authenticity to the wellness space of India.

“After I had my baby, my body didn’t feel like my own,” she recalls. “I was exhausted, my cycles were all over the place, and I didn’t feel like myself anymore. That phase made me realise how little we actually understand our hormones.”

Her postpartum experience led her to explore nutrition and seed cycling — a natural, food-based approach to balancing hormones. “When I started reading and experimenting with food and seed cycling, I began to feel better. That shift made me want to share it with more women,” she says.