EXPORT MISSION MEETS THE MOMENT, NEEDS STEADY IMPLEMENTATION

‘HE government's %45,000-crore package for export promotion is its latest attempt to support a sector facing unprecedented geopolitical shocks.

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The package includes a %25,000-crore Export Promotion Mission, which primarily is a consolidation of a few existing schemes to ensure that the nation can respond swiftly to global trade challenges and evolving exporter needs. It focuses on better access to trade finance for smaller enterprises, improved market access and visibility for Indian products, and enhanced export readiness through compliance, packaging, and certification support. The scheme is also looking to boost exports from nontraditional districts and sectors. It integrates existing export support measures such as the Interest Equalisation Scheme and the Market Access Initiative to align them with contemporary requirements. The o