Create content on India & for the world: PM

AHEAD of Lok Sabha polls, Prime Minister Narendra Modi on Friday urged content creators to encourage first-time voters (FTVs) for exercising their franchise and create awareness against drug addiction among the youth through creative contents.

- RAJESH KUMAR THAKUR

"You all should create more content on drug awareness. Your creativity can explain to people very well that drugs are not cool," Modi said after giving the first-ever National Creators Awards.

Highlighting how India's culture is shaping a way for the world, he asked the content creators to start a "create on India movement" and share stories on the country's culture, heritage and traditions with the world. "Let us create on India, create for the world," he said.

Describing the content creators as the country's digital ambassadors, Modi said they have also emerged as brand ambassadors of "vocal for local" as the world's curiosity towards India has grown in the last 10 years. The PM advised them to develop work in UN languages, such as German, French, Spanish and others, amplifying India's "grandeur and talents" to a new height.