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Broadcaster's South India focus to bolster ILT20 viewership
The Morning Standard
|November 09, 2024
WITH the third season of the International League T20, which is scheduled to be played in January 2025, a top official of the official broadcasters said that they will be focusing on the viewership base in South India for the growth of the league.
The official broadcaster of the league has decided to telecast it on their 15 linear channels, of which about five or six are from the southern part of the country. In a conversation with this daily on Friday, Ashish Sehgal, Head of the Integrated Advertisement Revenue, Zee Entertainment Enterprises Ltd, said that South India becomes prominent in their strategy with the linear television viewership the region boasts.
He also gives insight into how TV viewership is still the medium of choice in South India.
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