Are You Losing Money In Direct Equity Investing?

THERE are many reasons for losing money in direct equity investing, and any expert can give you ten reasons and some of the reasons will be common.

- PV SUBRAMANYAM

Here are my 12 reasons:

●Direct Investing is a science - and it has to be learnt. Doctors who understand that medicine has to be learnt for 10 years think they can watch some television channels and learn investing. Amusing, and terribly wrong.

●Investing is a full time job! When you are an analyst, broker, or a fund manager you realise how difficult it is to build a portfolio. As a doctor you understand that it takes 25 years to build a good practice, they need to understand that it takes 25 years to build a good equity or investment portfolio.

●Not having a plan - at least in the mind you should know why you are buying a share or creating a portfolio. When you write it down, you make some rules and share it with your family.