My ultimate make-up moments

The iconic artist shares her beauty secrets, her favourite products - and some of her starriest collaborations

- Dame Pat McGrath

I'd advise anyone in a make-up rut to start small. You can just play with one thing — maybe a bold lip or a wash of shimmer. Beauty should have elements of humour, confidence and individuality, to help you have the courage to express exactly who you are. Make-up isn't permanent, but the confidence you gain from experimenting? That stays.

When I was younger, I would buy magazines every Thursday. I'd go to the newsstand outside my office building. One day, I went to pick up the latest issue of one of the magazines but they were all gone. I saw someone carrying them away and went to chase her down and it was the young woman who was on the cover. Turns out, that young woman was Naomi Campbell!

The biggest make-up mistake people make is worrying too much and making it so complicated. One thing I always see people having a hard time with is picking the right foundation shade. I always say you should match your face to your body and your neck and make sure you go out into daylight to test the colour - then you'll never go wrong. Buy two shades: one in the colour you are in winter and another for summer. Then you can mix them and always get the perfect shade for your skin tone.