A glimpse into Gwyneth's gilded life

Gwyneth, Amy Odell's biography of Gwyneth Paltrow, opens with one of the star's biggest controversies. Not her "overly emotional" Oscars speech, nor her recent ski crash trial, nor her many out-of-touch interview moments.

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It is, of course, the great jade egg debate of 2017, which erupted after her lifestyle website, Goop, recommended that women should insert these devices inside their vaginas.

Goop espoused the benefits of this process, saying it could "increase vaginal muscle tone, hormonal balance, and feminine energy in general". Doctors, however, warned about the risk of infection or toxic shock syndrome.

Paltrow's firm was sued, and settled a $145,000 lawsuit for "unsubstantiated" marketing claims.

But the website kept selling the jade eggs.

Around this time, hate for Paltrow was at its peak. But you need only think back as far as last weekend to see how much her public perception can yo-yo: having appeared in a promotional video for Astronomer, the company where former CEO Andy Byron worked until he was exposed by Coldplay's kisscam (and Paltrow's ex-husband, Chris Martin), her popularity stocks were way up.

Even if she was probably paid a significant sum for the one-minute clip, according to Odell's recent newsletter.

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