'Massive step forward' as SoPost on track for profit

REVENUES have grown at product sampling innovator SoPost, as the agency's founder says it is on track to return to profit this year.

- TOM KEIGHLEY Business writer [e-mail]

The Newcastle-based firm, which serves clients across the world via a network of offices, uses digital technology to target consumers with samples on behalf of big brands, capturing feedback and data.

Amid a move to new New York offices, the firm’s 2024 accounts were published showing revenue grew from £18.5m to £19.9m and operating losses narrowed from £1.2m to £517,000.

Founder Jonny Grubin told BusinessLive his business had taken a “massive step” forward and that it is now growing at a faster rate than it did last year.

He said: “Coming out of Covid in 2024 and 2025 we had a lot of big plans and changes we were making, and some of them have taken longer to bring to fruition than others. But we've pretty much completed all of the structural changes we wanted to make and have a really solid team in place with a big focus on the core markets.”