Pizza orders dip at Domino's after price hikes

Domino's has reported an increase in its overall sales performance, despite a noticeable dip in customer order numbers following price rises.

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The takeaway pizza giant confirmed that the volume of pizzas sold had decreased over the past three months, with elevated pricing having a direct impact on consumer demand. The company, which operates 1,388 stores across the UK and Ireland, anticipates that challenging market conditions will continue to suppress order volumes well into 2026. Nevertheless, executives described the recent performance as “solid” amid a broader weakening in the food delivery sector. Domino’s recorded a 2.1 per cent rise in total system sales, reaching £382.7m for the three months ending 29 September, compared to the previous year. However, the firm noted a 1.5 per cent year-on-year decline in order numbers for the quarter, totalling 17.1 million. This reduction was directly linked to a 5 per cent increase in pricing compared to the same period last year.