Many still struggling with cost of living, says Starmer

Sir Keir Starmer has acknowledged that many are “still struggling with the cost of living” in a Christmas message that noted “hardship can feel even more acute” over the festive period.

- SOPHIE WINGATE

The prime minister said “we should each do our bit” as he urged Britons to “reach out” to friends, relatives and neighbours.

It comes at the end of a turbulent year for the government, with little sign of momentum for its push for economic growth.

The Bank of England warned last week that growth was on track to flatline in the final three months of 2025, having been on a downward path since the beginning of the year.

And data showed consumer confidence remained subdued ahead of Christmas in the face of cost of living pressures. Sir Keir also used his message to pay tribute to those serving others during the holidays.

In the video recording released on Christmas Eve, he said: "Just as so many put their feet up, some truly special people will be pulling on their uniforms and heading out to work.

"Our NHS staff, emergency services and the brave men and women of our armed forces all playing their part, doing their bit to care for the nation and to keep us safe.

"Many volunteers will be out there as well. Serving food. Reaching out to help those lonely or in need.

"So on behalf of the whole country, I want to say a big thank you. As a nation, we should raise a glass to you this Christmas.