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Have we eaten digestives incorrectly for a century?
The Independent
|April 25, 2025
People have been eating chocolate digestives incorrectly since they were first created 100 years ago, a biscuit factory boss has suggested.

Anthony Coulson is general manager at McVitie's chocolate refinery and bakery in Stockport, which opened in 1917, and has produced chocolate digestives since they were invented eight years later. But despite more than 70 million packs being sold every year, Mr Coulson believes fans of the famed biscuit – himself included – have been eating them incorrectly for a century.
Speaking to the BBC, Mr Coulson said the biscuit was originally supposed to be eaten with the chocolate side facing down. “It’s the world’s most incredible debate, whether you have the chocolate on the top or the chocolate on the bottom,” said Mr Coulson, who said he eats digestives with the chocolate on top.
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