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'Influencer' celebrates milestone for her brand
The Herald
|November 15, 2025
NEW PRODUCT LAUNCH TO MARK 5 YEARS
A BEAUTY brand founded by a Plymouth influencer has just celebrated its fifth birthday - and has announced the launch of new makeup products.
REFY founder Jess Hunt said she is “so excited” to announce her latest launch. Jess was just 23 years old when she launched the brand, alongside beauty entrepreneur Jenna Meek.
REFY now has over 990,000 followers on Instagram, and sells a number of different makeup products including bronzer, brow tint, concealer, liquid lipstick, and more.
Now, the range looks set to expand, as REFY and Jess have shared on social media.
Jess posted: “Celebrate in chrome. I’m so excited to introduce our limited edition REFY chrome duo, a collectible 5th birthday exclusive.
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