Versuchen GOLD - Frei
YouTube Is First Stop For Gen Alpha In Living Room Culture Shift
The Guardian
|July 30, 2025
Children are now heading to YouTube from the moment they turn on the television, in the latest sign of the video platform's migration from the laptop to the living room.
YouTube is the most popular first destination for Generation Alpha, according to a comprehensive survey of the UK's viewing habits by Ofcom, the communications regulator. One in five young TV viewers aged from four to 15 turned straight to the platform last year. The survey showed Netflix close behind. While BBC One was in the top five first destinations, children were just as likely to choose BBC iPlayer.
YouTube's increasing presence on televisions is not just down to the very young. In a gradual culture shift, viewers aged 55 and over watched almost twice as much YouTube content last year as they did in 2023, up from six minutes a day to 11 minutes a day. An increasing proportion of that (42%) is viewed on a smart TV set.
Overall, viewers spent an average of 39 minutes on YouTube a day in 2024. The platform is now the second most-watched service in the UK, behind the BBC but in front of ITV.
Diese Geschichte stammt aus der July 30, 2025-Ausgabe von The Guardian.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON The Guardian
The Guardian
'One of the lions has passed': stars pay tribute to Robert Redford, who has died at 89
Meryl Streep and Jane Fonda led tributes yesterday after the death of the Hollywood legend Robert Redford aged 89.
3 mins
September 17, 2025
The Guardian
'I adore him': Arteta delights in Martinelli the 'finisher'
Mikel Arteta said he adores Gabriel Martinelli after the Brazilian scored within 36 seconds of coming on to set Arsenal up for victory in their Champions League opener at Athletic Bilbao.
1 mins
September 17, 2025
The Guardian
Luigi Mangione Terror charges dismissed by New York judge
Luigi Mangione scored an important legal victory yesterday with a judge dismissing the two top state charges against him: first-degree murder and second-degree murder, both of which prosecutors had argued were terrorism crimes.
1 min
September 17, 2025
The Guardian
'We'll see more' President's legal assault here to stay but this fight will be tough
As newsrooms learned that Donald Trump had filed another multibillion-dollar lawsuit against a major outlet to have provoked his scorn - this time the New York Times - media executives again puzzled over his long-term aims in deploying the law.
2 mins
September 17, 2025
The Guardian
Israel launches ground offensive in Gaza City
Israel unleashed its long-threatened ground offensive yesterday, sending tanks and remote-controlled armoured cars packed with explosives into the streets of Gaza City in defiance of international criticism and the findings of a UN commission that it was committing genocide in the Palestinian territory.
3 mins
September 17, 2025
The Guardian
Appreciation Indecently handsome A-lister who seduced Hollywood
As the 1960s turned into the 1970s, it wasn't cool for star actors to be good-looking.
4 mins
September 17, 2025
The Guardian
Trump fans the flames of division, says Khan
Donald Trump arrived in the UK last night to a barrage of criticism from Sadiq Khan, the mayor of London, who has accused the US president of doing more than anyone else to encourage the intolerant far right across the globe.
4 mins
September 17, 2025
The Guardian
Revolutionary royal
Superb exhibition brings you as close as it's possible to get to ill-fated queen
3 mins
September 17, 2025
The Guardian
Luiz Júnior gifts win to Tottenham as Frank makes perfect elite start
But can he do it in the Champions League? It was one of the grumbles from the Tottenham fanbase when their club appointed Thomas Frank given how his experience of European football extended to little more than a handful of Europa League qualifiers with Brondby more than a decade ago.
4 mins
September 17, 2025
The Guardian
Kirk killing Accused is charged and could face execution
Utah state prosecutors last night charged Tyler Robinson, the man accused of shooting dead the far-right activist Charlie Kirk with aggravated murder, meaning he could face the death penalty if convicted.
3 mins
September 17, 2025
Listen
Translate
Change font size