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There are no winners From whiskey makers to shrimp farms, global firms are reeling

The Guardian

|

April 04, 2025

Donald Trump's sweeping tariffs will upend global trade, adding costs and delays to businesses around the world and threatening a recession.

- Amy Hawkins

There are no winners From whiskey makers to shrimp farms, global firms are reeling

The Guardian spoke to six businesses about the impact.

Ireland Whiskey maker

The EU and the US enjoyed a deal with zero tariffs on imports of whiskey and bourbon until Trump's tariff blow.

Clonakilty Whiskey sells its bottles for between $30 (£23) and $50 depending on the edition, prices that would rise to $36 to $60 a bottle under the 20% tariffs being imposed on the EU. The company's founder, Michael Scully, hopes a post-Brexit launch in the UK could make up for harm to his US market.

He said: "The tariffs are disappointing and bad for business. Outside the actual tariffs themselves, the uncertainty it creates will divert the increased investment we had allocated to the US market over the medium term.

"The US market is important to us, but it's not the be-all and end-all. We've invested a lot of time, effort and money into the US market over the last six years, so it is unfortunate. There are no winners in this.

"Currently 15% to 20% of our sales are to the US, and while we are getting a very good response to our product, it's already become a very expensive and difficult market to play in. That said, as a company we do intend to stay in the US, but the uncertainty that has been created by tariffs will mean that extra investment allocation over the medium term will be diverted to other markets.

"In addition to growing our northern European base, we are targeting growth across the Asian market. We already sell in Japan and South Korea and are in discussions with distributors in China and Hong Kong. This month we are excited to launch our brand in the UK, which had been delayed because of Brexit. Given the similar culture and closeness of the two nations, I see no reason why this market cannot fully replace any losses we experience in the US because of tariffs."

As told to Lisa O'Carroll

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