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Swiftonomics Seismic impact of European leg of the Eras tour

The Guardian

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August 21, 2024

Taylor Swift's final night at Wembley has wrapped up the European leg of her Eras tour, already the highest grossing tour ever.

- Rachel Hall

Swiftonomics Seismic impact of European leg of the Eras tour

As she prepares to jet off to Canada for the very last final shows, here's a look at the main things that happened.

Over 50 dates across Europe

The European tour kicked off in Paris on 9 May and wrapped up in London on 20 August with 49 dates in between in Sweden, Ireland, Portugal, Germany, Poland, Spain, Italy, the Netherlands and Switzerland.

Several European cities reported a sharp rise in demand for hotel and short-term rental accommodation over the summer after dates were announced. BBC Scotland revealed that the accommodation shortage was so severe that several homeless people had been sent via taxi to Aberdeen and Glasgow.

Some areas also increased transport links around the show, for example Irish Rail running additional late-night services to Cork and Limerick.

Seismic proportions

It's not all Tay-gating and friendship bracelets, Swiftonomics is serious business. The UK leg was predicted to boost the economy by £1bn as almost 1.2 million fans attended concerts in Edinburgh, Liverpool, Cardiff and London.

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